From autopilot to choice.

When you reach for your phone, Reclaim reminds you what you'd rather be doing, so using it becomes a choice, not a default.
Built by a neuroscientist.

A place to begin.

Before you change anything, it helps to see what's actually been happening.

The Reclaim Habit Map is a free workbook: a few short exercises to spot when phone pickups happens most, work out what you're really looking for, and make small changes so the things you'd rather be doing are easier to get to.

Three pages from the Reclaim Habit Map workbook

Your phone is just the nearest exit.

Most of us don't reach for our phones because we want to scroll. We reach in the small moments after a difficult email, during an awkward silence, while avoiding something we'd rather not face.

You already know what you'd rather be doing. Reclaim simply helps you remember it at the moment your hand reaches for your phone.

How it works.

Reclaim app reminding you of today's intention when you open a distracting app
1

Set an intention

Start your day by writing down a few things you'd rather be doing.

2

Pause the habit

When you open a distracting app, Reclaim reminds you what you wanted to do instead. You choose what happens next.

3

Notice your progress

See the moments you got back, not the time you lost.

I built what I was looking for.

I'm a neuroscientist. I still lost hours on social media most nights, my phone was the first thing I check in the morning.

I tried the apps that promised to help. They locked me out, I found my way around them, and I ended up feeling worse than before, now with guilt on top.

Eventually, I got tired of the guilt and decided to build something different. I studied how these platforms are designed to keep us scrolling, what the research says about how habits actually change, and spoke with 30 people about why we reach for our phones in the first place.

Reclaim doesn't fight your habits. It helps you see them, so you can choose what comes next.

Most apps are built to take your attention. Reclaim is built to give it back.

“What made this programme so valuable for me was the combination of psychological insight, practical tools and Michelle's deeply supportive way of guiding the process. During the programme, I reduced my average daily screen time to around two and a half hours, which is less than half of what it was before.”
Andi S. Partnership Manager
“The program fosters self-compassion to reduce unintentional phone usage. Breaking these patterns can be very hard and I love that I was empowered to use my phone in a more mindful way! Through this program, I re-evaluated the reasons I engage with my phone and found more time for personal projects.”
Veronika Data Scientist
venture Semi-Finalist

Top 10, Consumer Products · venture.ch 2026

The Guidance Program

Go further, together.

The app is with you in everyday moments. The Guidance Program is eight weeks of doing it with support with weekly live sessions with me, and a small group going through it alongside you.

Over eight weeks, you'll learn why you reach for your phone, how habits actually change, and how to build a relationship with technology that holds up when life gets hard.

And if you slip? We'll be here when you come back.

  • A live 45-minute session with me each week.
  • One practical change to focus on each week, tailored to your life.
  • Guided reflection exercises that turn what you notice into what you do next.
  • A small cohort learning and growing alongside you.
  • Check-ins at 30 days, 90 days, and 6 months to help the changes last.
Explore the 8-week program

Eight spots · 50% off for the founding cohort

FAQ

Is Reclaim an app blocker?+

No. Reclaim never locks you out of anything. When you open a distracting app, it reminds you what you said you'd rather be doing and then it's yours to decide. Some days that will be the app, and that's fine.

How is Reclaim different from Apple's Screen Time?+

Screen Time tells you how long you spent on your phone, after the fact. Reclaim shows up while it's happening, with your own intention in front of you.

I've tried apps like this before. Why would this be different?+

Almost everyone I interviewed had tried something, and almost everyone had drifted back. That says less about them than about how those tools work: when the only thing standing between you and the app is a rule, the rule tends to go first on the days you're most tired. Reclaim doesn't put a rule there. It puts your own words there. The app is free, so you can see whether that's enough for you.

Do I have to quit social media?+

No. The goal isn't less phone. It's more choice about when and why you use it. Sometimes the intentional choice is to scroll. The difference is that it's your decision.

What if I miss a few days?+

That's expected, and it isn't a setback. There are no streaks to lose and nothing to catch up on. Come back to it whenever you are ready.

Is Reclaim free?+

The app is free to download on iPhone. If you'd like more support, there's the eight-week Guidance Program with weekly live sessions in a small cohort, and check-ins that carry on afterwards. Android isn't ready yet; leave your email and I'll tell you when it is.

Thanks, I'll let you know.

Start where you are.

No new rules to follow. No extra willpower required. Write down one thing you'd rather be doing today. Then notice what happens the next time you reach for your phone.